Keywords Do you know which keywords your competitors are targeting? Server logs will tell you the exact phrases that are driving the most traffic to your websites, helping you increase targeted traffic and lower your cost-per-acquisition.

Learning what keywords your visitors are using may be your best source of competitive advantage in online advertising. Advertisers with larger keyword lists win more traffic at a lower cost per visitor than their competition.

Why? Because search engine users tend to type in specific, 2-4 word phrases to find what they're looking for. When your targeted terms match what they're looking for, your ads are shown more prominently and receive a higher click-through rate than the ads targeted to more general terms. Furthermore, because most online advertisers tend to target broad, generic terms, there is less competition for these longer, more specific keyword phrases. This translates into a lower cost-per-click and cost-per-conversion.

Adsense makes Cents You may think it just hype but it's not! You can make good money with Adsense. Joining is free, but not all sites are eligible to join. Once you're accepted, however, it's very simple to place the ads on your pages and to start generating revenue for your site. AdSense will serve ads that are generally very relevant to the content of a particular page.